The Prime Minister’s popularity has plummeted in the last six months while anger towards her has doubled, according to an analysis of social media conducted by data scientists at software company Adoreboard.
Experts from the Queen’s University-based analytics firm used algorithms to study emotional reactions to Mrs May on Twitter with rating scores in feelings expressed in tweets such as joy, surprise, trust, anger, disgust, fear and sadness.
Adoreboard chief executive Chris Johnston said Brexit was proving to be hugely emotional for many people.
He added: “In the year ahead it’s likely to fuel a surge in online expressions of emotion, both good and bad, especially on the public perception of Theresa May’s performance.
“If the Government, or indeed the EU negotiation team can tap into these feelings, then they could have the advantage of understanding the public mood, discover aspects they knew nothing about, or things that could surprise them.”
The study analysed almost 70,000 tweets posted between June 23 and December 26 in connection with the Prime Minister’s dealings with Brexit.
According to the study, the PM’s rating in June was 42, but by Christmas it had dropped to 20.