An elephant was allegedly beaten so badly by his captors its leg was broken in a bid to tame it for India’s tourist trade.
Footage shows the terrified and docile animal dropping to its knees as three men with long sticks start their ritual attack.
According to animal charity Save The Asian Elephant, the elephant was so badly injured it suffered a broken leg.
Despite the animal rolling over to signify its passiveness, the beating continues in the footage recorded and supplied to STAE by one of its supporters.
The charity is now calling on tourists not to visit places were animals are not in their natural environment and is asking governments to lobby the Indian Prime Minister Narendra Modi to act.
The act of beating the elephants is allegedly done as they come out of their mating season and is designed to remind them who is in charge.
STAE chief executive Duncan McNair told the Daily Mail : “This horrific brutality filmed in India by an undercover supporter of STAE is another variation of torture called ketti azhikkal, intended to remind the elephant after coming out of musth – period surrounding mating where testosterone gets very high – of its human domination.”